Membership
2004 - 419 members
2005 - 396 members
2006 - 380 members
Membership Goals for 2007:
A. Retention : goal is to retain 95% of current membership. Assumes 5% homeowner turnover.
ü Business Sponsorship Program - Approach local businesses to obtain member only discounts. In exchange, offer exclusivity for business type, and include Sponsorship program on all benefit materials and in the SCAN newsletter.
ü Public Relations - Call newspaper regarding all actions/events for positive coverage. Continue frequent signage changes at front board. Promote those opportunities for increased visibility of Association.
ü Increased communications - Based on member feedback, propose to distribute SCAN monthly during summer months.
ü STORM CHECK Program - Solicit volunteers to call on list of elderly and neighbors during or just after severe storms. Volunteers are members. Call list can be non-members. Could develop into a weekly networking program.
ü Reaching out at events & to neighbors. Setting expectations for board members to network. Make all feel welcome.
B. Recruitment: goal is to increase membership by 10% of current membership.
ü Recruit new homeowners program - Hand deliver gift package including Association benefits page within a month of the home being purchased. Follow up with membership application 2 – 3 weeks later. Track success. [Our gift to new homeowners campaign in 2006 had a success rate of 44% (8 new members/ 18 gifts delivered) At an approximate cost of $90, we brought in financial gain of $800 in dues)]
ü Recruit non-member program - Annual mailing to non-members. Door to door recruitment with personalized cover letter and benefits sheet) Signage on front board during early Spring.
ü Recruit landlord/investor - Development of classified webpage for landlords to advertise house rentals. $25 for 3 months on web and one edition of SCAN. Members free. Promote in future SCANs and on front board.
ü Prior year non-renewing members – Send a ‘we’d like you back’ letter.
ü New Member Social in May 2007 - Host a member/new member social on Memorial Day Weekend with invitations mailed to newest members and new homeowners not yet members.
C. Promotion – ensure benefits are up to date and known by members.
ü Benefits Sheet - Establish process for timely update of benefits sheet. Establish routine & programmatic distribution of benefits sheet
ü Close communications with Activities to ensure events are promoted to members.
Membership Demographic Statistics…..
- We appear to recruit more summertime/part timers than full time residents. Based on Falmouth assessor records, about 2/3 of our members have a non-Seacoast mailing address.
- The 2006 demographic of the entire peninsula presents that 44% of our 956 residents consider Seacoast their primary residence.
- Of those that are part time most come from Massachusetts, with 7% from FL, NH, NY, CA, NJ, RI, (and some other states that represent only 1 homeowner.)